In countries such as India, the market for mosquito repellents is quite large. This is because of the prevalence and incidence of a number of diseases associated with the bite of mosquitoes—dengue, encephalitis, malaria, etc. In spite of the best efforts of the government, the occurrence of such diseases continues to remain high. A pointer to this is the fact that even during such a high-profile event such as the XIX Commonwealth Games in New Delhi in October 2010, the authorities were battling an outbreak of dengue. Even in the up market Games Village constructed by the authorities for the athletes participating in the games, there were fears of the incidence of dengue due to issues related to water logging, since the river Yamuna had overflowed its banks that year.
In fact, the monsoon season is often a high-risk period, in which the usage of mosquito repellents peak (it has been reported that the demand for mosquito repellents is highest between February and May and then again between July and November). Various types of drugs are available in the market. Another issue was that the traditional compound of dichloro diphenyl trichloroethane (DDT) had gradually lost its potency in fighting mosquitoes. The little pest had gradually developed resistance towards it. Hence the need for new products.
BACKGROUND OF ALL OUT'S PARENT, KARAMCHAND APPLIANCES PRIVATE LIMITED:
Karamchand Appliances Private Limited (KAPL) was established by three brothers, originally from Maharashtra. The family had a business that involved importing books for sale in the Indian market. The three brothers, however, had different ideas and shifted to the land of entrepreneurs, Gujarat, and partnered with a relative in making diesel-fuelled agricultural engines.
However, this was not for long, because the brothers had an eye for opportunity. They noticed the success of a small mosquito repellant company in the small Gujarati city of Rajkot and decided to enter into a similar business. Thus, KAPL came into existence.